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Tuesday, June 5, 2012
Movile Launches Zeewe TV, A New Social Video Service Aimed At The Latino Market
Movile has spent the last decade providing content to Latin American audiences primarily on feature phones through partnerships with mobile carriers. Now Movile, which is based in Brazil, is looking to target Latino audiences globally, including in the U.S. and Europe. It's doing that with an office in Mountain View, Calif., which expands its presence in the U.S., as well as through the launch of an HTML5-based video service called ZeeWe TV. Zeewe TV is a Facebook application that will combine both short-form and long-form content aimed at the global Latino market. It already has rolled up content from a number of major content providers, including MTV, Nickelodeon, Azteca TV, Band, and Terra. That includes videos in Spanish, Portuguese, and English that highlights Latin American news and celebrities.
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